FacebookTwitterLinkedinPinterest Pin It

    The Digital Marketing Mastery class is the highest level training and approved curriculum for
becoming a Certified Digital Marketing Professional.
The class is designed for agencies and brands who want to have a complete, holistic
understanding of the 8 critical aspects of Digital Marketing. So as the name would suggest, it’s
less about “specializing” and more about overall “mastery” of digital marketing.
Each unit is taught by an industry expert via online webinar or in-person sessions and
facilitated each week by a live instructor in a true, small group, classroom-style format with
your team.
In addition to the core training modules there are also weekly live Instructor-led Q&A sessions
and discussions relating the course material to real-life business scenarios.
The core disciplines taught are:
• Conversion Funnels & Customer Value Optimization
• Content Marketing Mastery
• Paid Traffic & Customer Acquisition Mastery
• Social & Community Mastery
• Email Marketing Mastery
• Search Marketing Mastery
• Analytics & Data Mastery
• Optimization & Testing Mastery

Those who successfully complete Mastery will be eligible to sit for the practical exam and final
to receive their full CDMP designation.


Each week you will master 1 of the 8 core disciplines of digital marketing. Along the way you'll participate in discussions, get instructor feedback and receive specialist certifications after successful completion of each unit exam.

Course Objective:
Introduce students to the 8 core principles of modern digital marketing so that they can gain a full practical understanding of the concepts and strategies required to apply for CDMP practical exam.

Course Schedule:
Week 1 - Orientation
Walk through of the training platform and getting to know other students in the class.
Week 1 - Unit 1: Conversion Funnels & Customer Value Optimization
Objective: You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.

Week 2 - Unit 2: Content Marketing Mastery

Objective: You’ll learn our "Value First" content plan that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU). You'll also learn how to leverage "other people's content" to generate free, organic leads while simultaneouslybuilding your brand's value and authority.

Week 3 - Unit 3: Paid Traffic & Customer
Acquisition Mastery You'll gain the skills you need to help brands and businesses leverage paid traffic channels such Google, Facebook, Twitter, YouTube and other demand-gen platforms to grow their customer base

Week 4 - Unit 4: Social & Community Mastery
You’ll learn to assess business goals and employ sound social media marketing practices to meet those goals. You'll also be trained on the most up-to-date social media marketing practices that work TODAY, and will continue to work TOMORROW

Week 5 - Unit 5: Email Marketing Mastery
You’ll learn the three types of email campaigns and how and WHEN to use them.
You'll also learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally "sell while you sleep.

Week 6 - Unit 6: Search Marketing
Mastery Learn how to leverage search channels such as Google, Amazon and even local channels such as Yelp to ensure that your brand gets found...and that when it's found the message your prospects see is a positive one. You already have by leveraging assets you’ve already created. In short, you'll be able to produce immediate results...making you immediately valuable to any business or brand.

Week 9 & Week 10 - Final Exam and
Practical Exam (optional)
You’ll take the Mastery final exam. Upon passing you may sit for the practical. This is optional for those seeking the CDMP designation. A certificate of completion will be provided to all students (inclusive of those that do not complete the designation exams).

Week 7 - Unit 7: Analytics & Data Mastery
You'll learn how to setup a basic analytics plan, and determine the key metrics that your brand needs to track on a daily, weekly and monthly basis. You'll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it's too late.

Week 8 - Unit 8: Optimization & Testing
You'll learn a repeatable process that increases converting actions from the traffic

Evaluation & Grading
Students will be graded on unit exams, discussions assignments, and the final course exam.

Coursework will be weighted as follows:
Unit Exams: 30%
Discussions: 35%
Final Exam 35%

Unit Exams:
Unit exams and quizzes are included in each unit and require a 70% or greater to pass. These
are multiple choice.

Discussions will be posted after each office hours call. These will be written responses and
graded on the quality of response and students application of the concepts and strategies
taught in the corresponding week’s lesson. Due dates will be given to you for each assignment.

Final Exam:
The final exam will be multiple choice and require application and understanding of all of the
strategies and concepts from all units. Upon passing with a 75% or greater you can apply to sit
for the CDMP practical Exam. Your application will be reviewed by your instructor, and
evaluated along with all of your coursework.
Upon being accepted you will be able to take the practical exam with will require the completion
of projects such as evaluating business cases and creating assets such as writing blog posts,
creating presentations, auditing websites for SEO health, writing email series and applying what
you have learned from all of the mastery units. Upon passing you will be awarded with the
Certified Digital Marketing Professional (CDMP) designation.

Dropping A Class & Transfers
Students considering dropping a course are encouraged to speak with the course's instructor to
determine if options exist for completing the course or if another opening exist at a later date.
A student can drop or transfer to a new class within the first week of the class. A class dropped
during this period is deleted from the student’s record and not recorded or transferred to another
A student can transfer to another class up to 1 time with approval from teacher. An exception
may be made after contacting the instructor for any of the following reasons:
• A severe illness or other debilitating condition that affects the student’s ability to
satisfactorily complete the course.
• The student’s responsibility for the care of a sick, injured, or needy person if the
provision of that care affects the student’s ability to satisfactorily complete the course.
• The death of a person who is considered to be a member of the student’s family or who
is otherwise considered to have a sufficiently close relationship to the student that the
person’s death is considered to be a showing of good cause.
• A change of the student’s work schedule that is beyond the control of the student and
that affects the student’s ability to complete the course.

Certificates and Badges
Certificates display the student’s legal name, graduation date, and area of specialization, along
with the name and badge of the course and the signatures of instructors.
The certificate shows the area of specialization the student has earned, such as Certified
Customer Acquisition Specialists, Certified Digital Marketing Professional.
Students will receive a digital copy of the certificate and physical copy mailed about six weeks
after the student passes the course.
A digital badge for unit will also be issued upon completion of the training.

Course Requirements

• Any computer or device with an internet connection strong enough to stream HD video.
• Modern browser such as Google Chrome, Safari or Firefox.
• Any modern smartphone with recording capabilities (optional)






This Privacy Policy is applicable to [Name of the Company]("Company") and sets out our policy on the gathering and use of information on this site and our other sites (collectively "Sites"). The Company is committed to providing safe web sites for visitors of all ages and has implemented this Privacy Policy to demonstrate our firm commitment to your privacy. The Company complies with Canadian Federal and Provincial privacy laws and regulations including the Personal Information and Electronic Documents Act.

There may be links from our Sites to other web sites; note that this Privacy Policy applies only to our Sites and not to web sites of other companies or organizations to which our Sites may be linked. You must check on any linked sites for the privacy policy that applies to that site and/or make any necessary inquiries in respect of that privacy policy with the operator of the linked site. These links to third party websites are provided as a convenience and are for informational purposes only. The Company does not endorse, and is not responsible for, these linked websites.

Although you are not required to register to access our Sites, you may be asked to provide us with personal information when you visit certain sections of our Sites. Your use of our Sites signifies your acknowledgement and consent to our Privacy Policy. If you do not agree to this Privacy Policy, please do not continue to use our Sites. Your continued use of the Sites signifies your acceptance of these terms and any changes in effect at the time of use.


Personal Information is information about you that identifies you as an individual, for example, your name, address, e-mail address, or telephone number.

We collect information that you voluntarily provide to us through responses to surveys, search functions, questionnaires, feedback, Tell Your Story forms and the like. On some of our Sites, we offer health assessment tools that ask you to provide self-assessment information. We may also ask you to provide additional information such as your e-mail address if you want to obtain additional services, information, participate in a contest or to resolve complaints or concerns.


Before forwarding us any personal information, please be advised that any information gathered on our Sites may be used in the aggregate for research and development relating to our Sites and/or for future site development and, if you ask us to, to send you promotional materials. In particular, we may use information gathered about you for the following purposes: to monitor interest in our range of products and to assist us to tailor the content of our Sites to your needs by collecting information about your preferences through tracking of patterns page views on our Sites; to create a profile relating to you in order to show you the content that might be of interest to you and to display the content according to your preferences; and, in circumstances where you have indicated that you wish to receive additional information, to send you information about us and promotional material about our products together with details of any offers we may have available from time to time.


With the permission of an online visitor, information submitted at the time of registration or submission may be used for marketing and promotional purposes by the Company provided notice of this fact is made available online. If a visitor objects to such use for any reason, he/she may prevent that use, either by e-mail request or by modifying the registration information provided. The Company uses reasonable efforts to maintain visitors' information in a secure environment. If you have submitted personal information and want to change it or opt-out, please contact us as described below.


The Company will not disclose personal information that you provide on its Sites to any third parties other than to a Company agent except: i) in accordance with the terms of this Privacy Policy, or ii) to comply with legal requirements such as a law, regulation, warrant, subpoena or court order, and/or iii) if you are reporting an adverse event/side effect, in which case the Company may be required to disclose such information to bodies such as, but not limited to, Canadian and/or international regulatory authorities. Please note that any of these disclosures may involve the storage or processing of personal information outside of Canada and may therefore be subject to different privacy laws than those applicable in Canada, including laws that require the disclosure of personal information to governmental authorities under circumstances that are different than those that apply in Canada.


The Company, in common with many web site operators, may use standard technology called "cookies" on its Sites. Cookies are small data files that are downloaded onto your computer when you visit a particular web site. You can disable cookies by turning them off in your browser; however, some areas of the Sites may not function properly if you do so.


The Company considers the protection of children's privacy, especially online, to be of the utmost importance. We do not knowingly collect or solicit personal information from children nor do we allow them to become registered users of, or to request information through, our Sites or help-seeking information lines.


The following additional information applies to our Sites that require registration. Generally, you are not required to provide personal information as a condition of using our Sites, except as may be necessary to provide you with a product or service that you have requested. However, some of our Sites are restricted to certain individuals such as health care professionals or our prescription drug patients and we may require these individuals to register upon entry by providing us with certain information.


Our Commitment to Security

We have put in place physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. The Company applies security safeguards appropriate to the sensitivity of the information, such as retaining information in secure facilities and making personal information accessible only to authorized employees on a need-to-know basis.

Storage of Information:

Personal information you share with us is stored on our database servers at Company data centers (in whatever country they may be located), or hosted by third parties who have entered into agreements with us that require them to observe our Privacy Policy.


If we alter our Privacy Policy, any changes will be posted on this page of our Site so that you are always informed of the information we collect about you, how we use it and the circumstances under which we may disclose it.


By using this Site or any other The Company Site or interactive banner ads, you signify your acceptance of our Privacy Policy, and you adhere to the terms and conditions posted on the Site. By submitting your information, you agree that it will be governed by our Privacy Policy.


All we need to do out there is share local savings to earn money for our team. 

Local sports teams, associations and charities are invited to share & promote discounted digital gift cards and share in a percentage of the proceeds. Offering discounted products and services that parents, friends and families can actually use, teams can consistently raise more money with less effort by using the best assets of the internet, your ability to share!  Exposure is extended by the opportunity of friends & family also sharing opening the fundraising beyond your own network.

Think of the potential, if a team of 16 players and 4 coaches all had 100 friends on facebook that would share 1 time, we would have posted 200K times.  Teams receive their rewards benefit & receive proceeds when there Fundraising Code is entered.




Our mandate is to help keep your money our local because sites like Groupon.com collect local revenue that is lost to a foreign market forever!  We keep things local and return these funds to participating community partners and teams.  Local first by priority!